Huge earn rates offset by a low per-point value. Best for volume, not precision.
Typical value
~0.5¢/pt
Best for
Hilton loyalists who value free nights over cash-equivalent value.
Strategy tip: 12x at Hilton properties sounds huge, but at 0.5¢/pt that's only 6¢/$, so always compare to a flat cash-back card before assuming Hilton wins. Canadian cardholders can reach it via a 1:1 transfer from Amex Membership Rewards (CA), even without a Hilton-branded card.